{"id":7793,"date":"2021-04-09T17:15:12","date_gmt":"2021-04-09T15:15:12","guid":{"rendered":"https:\/\/www.cara.eu\/?page_id=7793"},"modified":"2023-11-03T15:35:48","modified_gmt":"2023-11-03T14:35:48","slug":"communication-and-promotion","status":"publish","type":"page","link":"https:\/\/www.cara.eu\/en\/our-services\/communication-and-promotion\/","title":{"rendered":"Communication and promotion"},"content":{"rendered":"<div class=\"wrapper-content block-sn-chapo\"><p class=\"chapo-block\">\n\tCARA offers various communication initiatives to raise the profile of its network and its members.\r\n<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-heading\">\n<h2>Trade shows <\/h2>\n<\/div>\n\n<div class=\"wrapper-content block-heading\">\n<h3>Collective stands <\/h3>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>CARA offers collective stands at international trade shows in France and abroad, and takes charge of organising all of the logistics. All you have to do is turn up on the day to do business.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>The purpose of these stands is to highlight the CARA network and to provide visibility to the members exhibiting on the stand.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>IN 2022, CARA was present at <a href=\"https:\/\/evs35oslo.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">EVS 35<\/a> in Oslo and the <a href=\"https:\/\/www.iaa-transportation.com\/en\/visitors\/iaa-2022\" target=\"_blank\" rel=\"noreferrer noopener\">IAA<\/a> in Hanover. This year, we were also present at <a href=\"https:\/\/eurobike.com\/frankfurt\/en.html\" target=\"_blank\" rel=\"noreferrer noopener\">EuroBike<\/a> (B2C) and <a href=\"https:\/\/pro-days.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ProDays<\/a> (B2B), two trade fairs specialising in micromobility. Look out for us at <a href=\"https:\/\/www.cara.eu\/en\/event\/busworld-salon-de-lautocar-et-de-lautobus\/\" target=\"_blank\" rel=\"noreferrer noopener\">BUSWORLD<\/a> in October and <a href=\"https:\/\/www.cara.eu\/en\/event\/2023-solutrans\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOLUTRANS<\/a> at the end of November.<\/p>\n<\/div>\n\n\n<section class=\"carousel-wrapper\">\n\t<div class=\"carousel\">\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/IMG_0132-1-600x338.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\tEVS 35\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/IAA-600x338.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\tIAA\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/IMG_0451-600x338.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\tEuroBike 2023\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/IMG_0526-600x338.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\tProDays\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<nav class=\"carousel-nav\">\n\t\t<button class=\"carousel-nav__btn carousel-nav__btn--prev\">\n\t\t\t<svg class=\"icon i-arrow-left\">\n\t\t\t\t<use xlink:href=\"#i-arrow-left\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t\t<div class=\"carousel-nav__progress\"><\/div>\n\t\t<button class=\"carousel-nav__btn carousel-nav__btn--next\">\n\t\t\t<svg class=\"icon i-arrow-right\">\n\t\t\t\t<use xlink:href=\"#i-arrow-right\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t<\/nav>\n<\/section>\n\n\n<div class=\"wrapper-content block-heading\">\n<h2>Our main events <\/h2>\n<\/div>\n\n<div class=\"wrapper-content block-heading\">\n<h3>Innovative Mobility by CARA<\/h3>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>This event aims to highlight the cluster&rsquo;s flagship innovation projects. At each IMC, some 40 labeled projects are presented on a dedicated stand.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>Through this event, CARA promotes innovative start-ups, forward-looking technological solutions, scientific projects, industrial projects and new delivery models.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>To promote the cluster&rsquo;s accredited projects, CARA organizes pitch sessions in the form of conferences.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-image\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1536\" height=\"522\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/image-28.png\" alt=\"\" class=\"wp-image-39554\" srcset=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/image-28.png 1536w, https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/image-28-300x102.png 300w, https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/image-28-1024x348.png 1024w, https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/image-28-768x261.png 768w, https:\/\/s3.cara.eu\/uploads\/sites\/2\/2023\/09\/image-28-600x204.png 600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n<section class=\"carousel-wrapper\">\n\t<div class=\"carousel\">\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/CARA-web-photographe-christophe-levet-51-min-600x338.jpg\" alt=\"Photo des Innovative Mobility by CARA\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/CARA-web-photographe-christophe-levet-55-min-600x338.jpg\" alt=\"Photo des Innovative Mobility by CARA\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/CARA-web-photographe-christophe-levet-58-min-600x338.jpg\" alt=\"Photo des Innovative Mobility by CARA\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/CARA-web-photographe-christophe-levet-26-min-600x338.jpg\" alt=\"Photo des Innovative Mobility by CARA\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<nav class=\"carousel-nav\">\n\t\t<button class=\"carousel-nav__btn carousel-nav__btn--prev\">\n\t\t\t<svg class=\"icon i-arrow-left\">\n\t\t\t\t<use xlink:href=\"#i-arrow-left\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t\t<div class=\"carousel-nav__progress\"><\/div>\n\t\t<button class=\"carousel-nav__btn carousel-nav__btn--next\">\n\t\t\t<svg class=\"icon i-arrow-right\">\n\t\t\t\t<use xlink:href=\"#i-arrow-right\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t<\/nav>\n<\/section>\n\n\n<div class=\"wrapper-content block-heading\">\n<h3>Automotive Techdays <\/h3>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>This event, which was initiated by CARA in 2012, aims to attract international automotive contractors to Auvergne-Rh\u00f4ne-Alpes in order to showcase the collaborative innovations of regional OEMs and subcontractors.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p><strong>The Automotive Techdays have three major objectives:<\/strong><\/p>\n<\/div>\n\n<div class=\"wrapper-content block-list\">\n<ul><div class=\"wrapper-content block-list-item\">\n<li>To show that collaboration between companies, laboratories and universities leads to particularly innovative solutions<\/li>\n<\/div>\n\n<div class=\"wrapper-content block-list-item\">\n<li>To put innovation leaders in contact with decision-makers, manufacturers and Tier 1 suppliers (French and international)<\/li>\n<\/div>\n\n<div class=\"wrapper-content block-list-item\">\n<li>To confirm the leading position of Auvergne-Rh\u00f4ne-Alpes in innovation for future automotive technologies<\/li>\n<\/div><\/ul>\n<\/div>\n\n\n<section class=\"carousel-wrapper\">\n\t<div class=\"carousel\">\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/HoteldesregionsHD-22-JTEKT-min-scaled.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/HoteldesregionsHD-122-JTEKT-min-600x338.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/HoteldesregionsHD-112-Gulplug-min-scaled.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<figure class=\"carousel__figure wp-block-image\">\n\t\t\t\t<div class=\"carousel__figure__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s3.cara.eu\/uploads\/sites\/2\/2021\/04\/HoteldesregionsHD-75-min-600x338.jpg\" alt=\"\" class=\"carousel__img\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<figcaption class=\"carousel__caption\">\n\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<nav class=\"carousel-nav\">\n\t\t<button class=\"carousel-nav__btn carousel-nav__btn--prev\">\n\t\t\t<svg class=\"icon i-arrow-left\">\n\t\t\t\t<use xlink:href=\"#i-arrow-left\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t\t<div class=\"carousel-nav__progress\"><\/div>\n\t\t<button class=\"carousel-nav__btn carousel-nav__btn--next\">\n\t\t\t<svg class=\"icon i-arrow-right\">\n\t\t\t\t<use xlink:href=\"#i-arrow-right\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/button>\n\t<\/nav>\n<\/section>\n\n\n<div class=\"wrapper-content block-heading\">\n<h2>International assignments<\/h2>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>CARA offers collective missions abroad on specific themes with company visits, pitch sessions, and networking meetings, with the aim of introducing our members to international markets.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>The aim of these missions is also to promote and communicate on the sector and the know-how of our members.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-heading\">\n<h2>Communication <\/h2>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>CARA carries out annual actions aimed at the specialized press in our sector, in order to promote the actions we carry out for and with the network, and to give more visibility to our members. We are also very active on social networks (LinkedIn and Twitter). We can cite the example of Mob Energy, which won the Bref Eco innovation competition and whose press publication you can see, or a LinkedIn post where we promote the consortium led by our member Easymile, to respond to a European H2020 call for projects.<\/p>\n<\/div>\n\n<div class=\"wrapper-content block-sn-cta\"><div class=\"cta\">\n\t<div class=\"cta__wrapper\">\n\t\t<p class=\"cta__title\">\n\t\t\tFollow us on LinkedIn \t\t<\/p>\n\n\t\t<p class=\"cta__desc\">\n\t\t\tTo keep up with CARA&rsquo;s activities, subscribe to our LinkedIn page\t\t<\/p>\n\t<\/div>\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/caracluster\/mycompany\/?viewAsMember=true\" class=\"cta__link\" target=\"_blank\" rel=\"noopener noreferrer \">\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n\n<div class=\"wrapper-content block-heading\">\n<h2>Valuation and CARA contribution<\/h2>\n<\/div>\n\n<div class=\"wrapper-content block-paragraph\">\n<p>The CARA contributions are outputs of the CARA <a href=\"https:\/\/www.cara.eu\/en\/our-services\/brainstorming\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think Tank<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>CARA proposes various communication and promotion actions for its network and its members, such as participation in trade shows.<\/p>\n","protected":false},"author":5,"featured_media":7795,"parent":7234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication and promotion<\/title>\n<meta name=\"description\" content=\"CARA proposes various communication and promotion actions for its network and its members, such as participation in trade shows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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