Communication and promotion

CARA proposes various communication and promotion actions for its network and its members, such as participation in trade shows.

CARA offers various communication initiatives to raise the profile of its network and its members.

Trade shows

Collective stands

CARA offers collective stands at international trade shows in France and abroad, and takes charge of organising all of the logistics. All you have to do is turn up on the day to do business.

The purpose of these stands is to highlight the CARA network and to provide visibility to the members exhibiting on the stand.

IN 2022, CARA was present at EVS 35 in Oslo and the IAA in Hanover. This year, we were also present at EuroBike (B2C) and ProDays (B2B), two trade fairs specialising in micromobility. Look out for us at BUSWORLD in October and SOLUTRANS at the end of November.

Our main events

Innovative Mobility by CARA

This event aims to highlight the cluster’s flagship innovation projects. At each IMC, some 40 labeled projects are presented on a dedicated stand.

Through this event, CARA promotes innovative start-ups, forward-looking technological solutions, scientific projects, industrial projects and new delivery models.

To promote the cluster’s accredited projects, CARA organizes pitch sessions in the form of conferences.

Automotive Techdays

This event, which was initiated by CARA in 2012, aims to attract international automotive contractors to Auvergne-Rhône-Alpes in order to showcase the collaborative innovations of regional OEMs and subcontractors.

The Automotive Techdays have three major objectives:

  • To show that collaboration between companies, laboratories and universities leads to particularly innovative solutions
  • To put innovation leaders in contact with decision-makers, manufacturers and Tier 1 suppliers (French and international)
  • To confirm the leading position of Auvergne-Rhône-Alpes in innovation for future automotive technologies

International assignments

CARA offers collective missions abroad on specific themes with company visits, pitch sessions, and networking meetings, with the aim of introducing our members to international markets.

The aim of these missions is also to promote and communicate on the sector and the know-how of our members.


CARA carries out annual actions aimed at the specialized press in our sector, in order to promote the actions we carry out for and with the network, and to give more visibility to our members. We are also very active on social networks (LinkedIn and Twitter). We can cite the example of Mob Energy, which won the Bref Eco innovation competition and whose press publication you can see, or a LinkedIn post where we promote the consortium led by our member Easymile, to respond to a European H2020 call for projects.

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Valuation and CARA contribution

The CARA contributions are outputs of the CARA Think Tank.